,A great coach doesn’t talk you into a great plan, they just talk you out of your bad ones. When it comes to exercise and nutrition plans, the simple truth is there is no great plan. If there was one, we would have discovered it by now and everyone would be doing it and we would all have 6 pack abs. This simply isn’t the way it works.

The reality is the workouts are going to be difficult and time consuming, and you simply can’t eat whatever you want, whenever you want, as much as you want and still expect to lose weight. We can of course make your workouts shorter, funner, and more effective and your nutrition more flexible and tastier, but at the end of the day the whole process is just difficult. What stops most people from getting the results they are after isn’t the nutrition or the workouts. It’s their own back steps. It's their self-doubt.

When I sit down with someone in a free 15-minute strategy session to discuss their goals, if someone tells me they want to lose 100 lbs. over the next year I can tell them how easy it is to do. If the person just loses 2 pounds per week for 52 weeks, that’s over 100 lbs. lost in a year. Sounds easy when you think about it that way right? But when things get difficult after the first couple of weeks and the person starts to take a few back steps it doesn’t seem so easy anymore. It is easy to understand but difficult to do.

As a coach I rarely change the nutrition and workout plan unless it is needed.  The plan is rarely the problem; the problem is in the consistency in which the plan is being implemented. We do not have a nutrition education problem in this country, we have a nutrition application problem. All that changing the plan does is validate an untrue belief system about the system.

As long as we are doing better than before things are fine. It may take a little longer than you planned starting out but that’s ok. Because when you finally get there you will have removed all of the self-doubt that was slowing you down and this what creates long lasting change.